Ani is a seasoned corporate executive and consultant with extensive experience leading new initiatives within the wealth management, luxury lifestyle, and philanthropic arenas.

Prior to founding Excella, Ani was a vice president with Fidelity Investments. She held various marketing and product development positions in Fidelity Management & Research and Fidelity Personal Investments, as well as with the Fidelity Charitable Gift Fund, a donor-advised fund and public charity. Her accomplishments included the development of investment communications programs, the leadership of various online initiatives in the wealth management and philanthropic arenas, and the launch of strategic acquisition programs targeting the ultra-high-net-worth audience. She has extensive experience developing integrated marketing campaigns, leading customer research initiatives, and launching new products. While at Fidelity, she spearheaded several initiatives that received national acclaim from Barron’s, Broker Monitor, and syndicated financial columnist Chuck Jaffe.

Earlier in her career, Ani was a management consultant with PricewaterhouseCoopers and held positions at BankBoston.

Ani holds an MBA with honors from Columbia Business School and is a cum laude graduate of Boston College. She’s a member of the Luxury Marketing Council in Boston.

 

Ani Yessaillian: Founder and Principal
Ani brings over 20 years of business development and strategic marketing experience to Excella.
creative thinking. custom solutions. results.
EXCELLA marketing solutions for growth (SM)